{"id":716,"date":"2023-01-12T01:12:20","date_gmt":"2023-01-12T01:12:20","guid":{"rendered":"https:\/\/horizon-vietnam.com\/?p=716"},"modified":"2023-02-08T08:02:06","modified_gmt":"2023-02-08T08:02:06","slug":"buoi-hoc-ve-hanh-trinh-khach-hang-va-gia-tri-marketing","status":"publish","type":"post","link":"https:\/\/horizon-vietnam.com\/index.php\/2023\/01\/12\/buoi-hoc-ve-hanh-trinh-khach-hang-va-gia-tri-marketing\/","title":{"rendered":"Bu\u1ed5i h\u1ecdc v\u1edbi chuy\u00ean gia v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb marketing c\u1ee7a sinh vi\u00ean l\u1edbp 19F6.DL"},"content":{"rendered":"\n

David Packard \u2013 nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp HP \u2013 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n thu\u1ed9c top \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1eebng n\u00f3i: \u201cMarketing qu\u00e1 quan tr\u1ecdng \u0111\u1ec3 ch\u1ec9 giao cho m\u1ed7i b\u1ed9 ph\u1eadn Marketing\u201d (\u201cMarketing is too important to be left for Marketing department\u201d)<\/em>. Trong xu th\u1ebf hi\u1ec7n nay, m\u1ed9t th\u1eddi \u0111\u1ea1i s\u1ed1 v\u1edbi th\u00f4ng tin ph\u00e1t tri\u1ec3n v\u00e0 lan nhanh nh\u01b0 v\u0169 b\u00e3o th\u00ec vi\u1ec7c ch\u00fa tr\u1ecdng h\u1ecdc h\u1ecfi v\u1ec1 Marketing l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u1ed1i v\u1edbi m\u1ed7i c\u01a1 quan, doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 ch\u1ee7 \u0111\u1ec1 m\u00e0 nhi\u1ec1u b\u1ea1n sinh vi\u00ean s\u1eafp ra tr\u01b0\u1eddng quan t\u00e2m.<\/p>\n\n\n\n

V\u1eeba qua, anh \u0110\u1ed7 Quang D\u01b0\u01a1ng \u2013 Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a c\u00f4ng ty du l\u1ecbch l\u1eef h\u00e0nh Horizon Vietnam Travel \u0111\u00e3 c\u00f3 bu\u1ed5i l\u00e0m vi\u1ec7c v\u00e0 chia s\u1ebb kinh nghi\u1ec7m v\u00f4 c\u00f9ng s\u00f4i n\u1ed5i v\u1edbi t\u1eadp th\u1ec3 l\u1edbp 19F6.DL Khoa Ph\u00e1p. Trong khu\u00f4n kh\u1ed5 m\u00f4n h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh l\u1eef h\u00e0nh, nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 b\u00e0i h\u1ecdc m\u00e0 anh truy\u1ec1n \u0111\u1ea1t \u0111\u00e3 \u0111\u1ec3 l\u1ea1i r\u1ea5t nhi\u1ec1u \u1ea5n t\u01b0\u1ee3ng cho c\u00e1c b\u1ea1n sinh vi\u00ean.<\/p>\n\n\n

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Anh \u0110\u1ed7 Quang D\u01b0\u01a1ng v\u00e0 t\u1eadp th\u1ec3 l\u1edbp 19F6.DL Khoa Ph\u00e1p<\/em><\/figcaption><\/figure><\/div>\n\n\n

M\u1edf \u0111\u1ea7u, anh D\u01b0\u01a1ng chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n nho nh\u1ecf \u0111\u1ec3 d\u1eabn d\u1eaft v\u00e0o b\u00e0i h\u1ecdc, t\u1eeb vi\u1ec7c xu\u1ea5t ph\u00e1t \u0111i\u1ec3m l\u00e0 c\u1ef1u sinh vi\u00ean khoa Ph\u00e1p, cho \u0111\u1ebfn h\u00e0nh tr\u00ecnh th\u1ef1c t\u1eadp \u1edf c\u00f4ng ty Horizon, v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh Gi\u00e1m \u0111\u1ed1c Marketing nh\u01b0 hi\u1ec7n t\u1ea1i. B\u1eb1ng c\u00e1ch tr\u00f2 chuy\u1ec7n r\u1ea5t gi\u1ea3n d\u1ecb, kh\u00f4ng c\u1ea7u k\u1ef3 hoa m\u1ef9, anh D\u01b0\u01a1ng \u0111\u00e3 chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c c\u00f9ng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c b\u1ea1n sinh vi\u00ean hi\u1ec3u th\u00eam v\u1ec1 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 Marketing.<\/p>\n\n\n\n

Song h\u00e0nh v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n d\u00ed d\u1ecfm, anh c\u0169ng \u0111\u01b0a ra c\u00e2u h\u1ecfi th\u1eed th\u00e1ch nh\u01b0: \u201cM\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c h\u1ecdc Marketing l\u00e0 g\u00ec?\u201d, hay \u201cNhi\u1ec7m v\u1ee5 c\u1ee7a Marketing l\u00e0 g\u00ec?\u201d, v.v\u2026 C\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u00e3 th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c c\u00e2u tr\u1ea3 l\u1edfi nh\u01b0: H\u1ecdc marketing l\u00e0 chu\u1ea9n b\u1ecb h\u00e0nh trang cho t\u01b0\u01a1ng lai \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t qu\u1ea3n l\u00fd doanh nghi\u1ec7p du l\u1ecbch l\u1eef h\u00e0nh; hay Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169;\u2026 Nh\u01b0ng nhi\u1ec7m v\u1ee5 t\u1ed1i quan tr\u1ecdng c\u1ee7a Marketing, anh D\u01b0\u01a1ng nh\u1ea5n m\u1ea1nh: ch\u00ednh l\u00e0 t\u1ea1od\u1ef1ng m\u1ed1i quan h\u1ec7 sinh l\u1eddi cho doanh nghi\u1ec7p. V\u00e0 Marketing kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp, m\u00e0 c\u1ea7n d\u1ef1a tr\u00ean k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi l\u00e0m m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch Marketing c\u1ee5 th\u1ec3, h\u1ee3p l\u00fd. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do Sergio Zyman \u2013 C\u1ef1u Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a Coca Cola, m\u1ed9t marketer l\u00e3o l\u00e0ng \u0111\u00e3 t\u1eebng n\u00f3i\u201cMarketing Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\u201d.<\/p>\n\n\n

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Anh D\u01b0\u01a1ng chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n b\u1ed5 \u00edch, <\/em>
nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi c\u00e1c b\u1ea1n sinh vi\u00ean<\/em><\/figcaption><\/figure><\/div>\n\n\n

Anh D\u01b0\u01a1ng c\u0169ng ph\u00e2n t\u00edch r\u1ea5t k\u1ef9 th\u1ef1c tr\u1ea1ng hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u1ea7u t\u01b0 marketing nh\u01b0ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n. Anh \u0111\u00e3 ch\u1ec9 ra, nhi\u1ec7m v\u1ee5 Marketing kh\u00f4ng ph\u1ea3i ch\u1ec9 d\u00e0nh cho ph\u00f2ng Marketing, m\u00e0 ph\u1ea3i \u0111\u1ed3ng l\u00f2ng t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi, b\u1eaft \u0111\u1ea7u t\u1eeb b\u1ed9 ph\u1eadn nh\u1ecf nh\u1ea5t nh\u01b0 b\u00e1c b\u1ea3o v\u1ec7, ch\u00fa gi\u1eef xe cho \u0111\u1ebfn m\u1ecdi nh\u00e2n vi\u00ean l\u1edbn nh\u1ecf trong c\u00f4ng ty. T\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i c\u00f9ng ph\u1ea5n \u0111\u1ea5u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh \u2013 L\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n b\u1ed5 \u00edch, c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c l\u1eafng nghe c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n anh v\u1ec1 \u01b0\u1edbc m\u01a1, r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 nh\u1eefng quy\u1ebft \u0111\u1ecbnh trong t\u01b0\u01a1ng lai. Ng\u01b0\u1eddi tr\u1ebb c\u00f3 quy\u1ec1n ph\u00e2n v\u00e2n, c\u00f3 quy\u1ec1n do d\u1ef1, nh\u01b0ng m\u1ed9t khi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh theo \u0111u\u1ed5i, c\u1ea7n ph\u1ea3i ki\u00ean \u0111\u1ecbnh, ph\u1ea3i b\u1ecf t\u00e2m s\u1ee9c v\u00e0 th\u1eddi gian cho c\u00f4ng vi\u1ec7c. D\u1eabu c\u00f4ng vi\u1ec7c n\u00e0o c\u0169ng s\u1ebd c\u00f3 nh\u1eefng giai \u0111o\u1ea1n m\u1ec7t m\u1ecfi, m\u00f4ng lung th\u1eadm ch\u00ed ch\u00e1n ch\u01b0\u1eddng, nh\u01b0ng ch\u1ec9 c\u1ea7n ta c\u1ea7n thay \u0111\u1ed5i t\u00ecnh c\u1ea3m cho ch\u00ednh c\u00f4ng vi\u1ec7c \u0111\u00f3, th\u00ec s\u1edbm mu\u1ed9n nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 \u1ea5y c\u0169ng s\u1ebd cho ra qu\u1ea3 ng\u1ecdt.<\/p>\n\n\n

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Chuy\u00ean gia \u0111\u01b0a ra b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng nh\u1eb1m gi\u00fap sinh vi\u00ean d\u1ec5 d\u00e0ng ti\u1ebfp thu ki\u1ebfn th\u1ee9c<\/em><\/figcaption><\/figure><\/div>\n\n\n

Cu\u1ed1i gi\u1edd, anh D\u01b0\u01a1ng giao cho c\u00e1c b\u1ea1n sinh vi\u00ean m\u1ed9t b\u00e0i t\u1eadp mang t\u00ednh \u00e1p d\u1ee5ng cao: V\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng d\u01b0\u1edbi g\u00f3c nh\u00ecn Marketing v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng r\u1ea5t th\u1ef1c t\u1ebf: \u0110i mua \u0111i\u1ec7n tho\u1ea1i, \u0111i mua kho\u00e1 h\u1ecdc tr\u00ean m\u1ea1ng hay th\u1eadm ch\u00ed l\u00e0 mua h\u00e0ng shopee\u2026 Ch\u1eafc ch\u1eafn sau bu\u1ed5i h\u1ecdc n\u00e0y, c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u00e3 c\u00f3 th\u00eam ph\u1ea7n n\u00e0o t\u1ef1 tin v\u00e0 hi\u1ec3u bi\u1ebft \u0111\u1ec3 l\u00e0m \u0111\u1ea7y h\u00e0nh trang, s\u1eb5n s\u00e0ng b\u01b0\u1edbc ch\u00e2n v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

David Packard \u2013 nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp HP \u2013 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n thu\u1ed9c top \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1eebng n\u00f3i: \u201cMarketing qu\u00e1 quan tr\u1ecdng \u0111\u1ec3 ch\u1ec9 giao cho m\u1ed7i b\u1ed9 ph\u1eadn Marketing\u201d (\u201cMarketing is too important to be left for Marketing department\u201d). Trong xu th\u1ebf hi\u1ec7n nay, […]<\/p>\n","protected":false},"author":1,"featured_media":718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[31],"tags":[37],"_links":{"self":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/716"}],"collection":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":2,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/716\/revisions\/722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/tags?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}