{"id":790,"date":"2023-01-13T02:16:33","date_gmt":"2023-01-13T02:16:33","guid":{"rendered":"https:\/\/horizon-vietnam.com\/?p=790"},"modified":"2023-02-08T07:46:50","modified_gmt":"2023-02-08T07:46:50","slug":"buoi-hoc-ve-cau-trong-du-lich-voi-giam-doc-horizon-vietnam-travel","status":"publish","type":"post","link":"https:\/\/horizon-vietnam.com\/index.php\/2023\/01\/13\/buoi-hoc-ve-cau-trong-du-lich-voi-giam-doc-horizon-vietnam-travel\/","title":{"rendered":"Bu\u1ed5i h\u1ecdc b\u1ed5 \u00edch v\u1ec1 \u201cC\u1ea7u trong du l\u1ecbch Vi\u1ec7t Nam\u201d v\u1edbi chuy\u00ean gia T\u1ea1 Duy B\u00e1u \u2013 Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty l\u1eef h\u00e0nh HORIZON VIETNAM TRAVEL"},"content":{"rendered":"\n

S\u00e1ng ng\u00e0y 10\/09\/2020, sinh vi\u00ean hai l\u1edbp du l\u1ecbch QH.2018 \u2013 Khoa Ng\u00f4n ng\u1eef v\u00e0 V\u0103n h\u00f3a Ph\u00e1p \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i ng\u1eef \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i, \u0111\u00e3 tham gia bu\u1ed5i h\u1ecdc v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cC\u1ea7u trong Du l\u1ecbch Vi\u1ec7t Nam\u201d (Demande touristique au Vietnam) t\u1ea1i ph\u00f2ng h\u1ed9i th\u1ea3o Khoa v\u1edbi Anh T\u1ea1 Duy B\u00e1u \u2013 Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty l\u1eef h\u00e0nh HORIZON VIETNAM TRAVEL v\u00e0 hai gi\u1ea3ng vi\u00ean, C\u00f4 Nguy\u1ec5n Thu H\u00e0 v\u00e0 C\u00f4 \u0110\u1ed7 Thanh Th\u1ee7y.<\/p>\n\n\n

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Anh T\u1ea1 Duy B\u00e1u, Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty l\u1eef h\u00e0nh HORIZON VIETNAM TRAVEL<\/em><\/figcaption><\/figure><\/div>\n\n\n

HORIZON VIETNAM TRAVEL<\/strong> \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp n\u0103m 2008 b\u1edfi Anh T\u1ea1 Duy B\u00e1u \u2013 c\u1ef1u sinh vi\u00ean khoa Ph\u00e1p kh\u00f3a K39 n\u0103ng \u0111\u1ed9ng, vui t\u00ednh v\u00e0 \u0111am m\u00ea du l\u1ecbch. Anh B\u00e1u \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m l\u00e0m h\u01b0\u1edbng d\u1eabn vi\u00ean ti\u1ebfng Ph\u00e1p trong c\u00e1c c\u00f4ng ty l\u1eef h\u00e0nh t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng D\u01b0\u01a1ng. HORIZON VIETNAM TRAVEL l\u00e0 m\u1ed9t c\u00f4ng ty du l\u1ecbch n\u1ed5i ti\u1ebfng thu\u1ed9c c\u1ed9ng \u0111\u1ed3ng Ph\u00e1p ng\u1eef, chuy\u00ean v\u1ec1 nhi\u1ec1u lo\u1ea1i h\u00ecnh du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng chuy\u1ebfn du l\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (voyage sur mesure), gi\u00fap h\u1ecd c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u1ec1 l\u1ecbch s\u1eed, v\u0103n h\u00f3a, con ng\u01b0\u1eddi t\u1ea1i c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng D\u01b0\u01a1ng.<\/p>\n\n\n\n

Trong bu\u1ed5i h\u1ecdc, sinh vi\u00ean hai l\u1edbp ti\u1ebfng Ph\u00e1p chuy\u00ean ng\u00e0nh du l\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c nghe Anh B\u00e1u tr\u00ecnh b\u00e0y v\u1ec1 b\u1ed1n \u0111i\u1ec3m ch\u00ednh c\u1ee7a \u201cC\u1ea7u trong Du l\u1ecbch Vi\u1ec7t Nam\u201d : c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a C\u1ea7u trong du l\u1ecbch, c\u00e1c lo\u1ea1i h\u00ecnh du l\u1ecbch, kh\u00e1ch du l\u1ecbch v\u00e0 t\u00ednh m\u00f9a v\u1ee5 c\u1ee7a ng\u00e0nh.<\/p>\n\n\n

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Sinh vi\u00ean hai l\u1edbp chuy\u00ean ng\u00e0nh du l\u1ecbch kh\u00f3a QH.2018 : 18F3.DL1 v\u00e0 18F4.DL1<\/em><\/figcaption><\/figure><\/div>\n\n\n

C\u1ea7u trong du l\u1ecbch<\/strong><\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean, Anh T\u1ea1 Duy B\u00e1u \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch du l\u1ecbch Ph\u00e1p khi \u0111\u1ebfn v\u1edbi Vi\u1ec7t Nam. V\u1edbi vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi \u0111i du l\u1ecbch, nh\u01b0: \u201c\u0102n g\u00ec? Ng\u1ee7 \u1edf \u0111\u00e2u? \u0110i nh\u01b0 th\u1ebf n\u00e0o? T\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng g\u00ec cho kh\u00e1ch?\u201d, Anh B\u00e1u \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi kh\u00e1i ni\u1ec7m \u201cC\u1ea7u trong du l\u1ecbch\u201d.<\/p>\n\n\n\n

C\u00e1c lo\u1ea1i h\u00ecnh du l\u1ecbch<\/strong><\/p>\n\n\n\n

T\u1eeb kinh nghi\u1ec7m qu\u1ea3n l\u00fd c\u00f4ng ty l\u1eef h\u00e0nh, Anh \u0111\u00e3 n\u00eau ra nh\u1eefng lo\u1ea1i h\u00ecnh du l\u1ecbch kh\u00e1ch th\u01b0\u1eddng ch\u1ecdn nh\u01b0: du l\u1ecbch truy\u1ec1n th\u1ed1ng, du l\u1ecbch gia \u0111\u00ecnh, du l\u1ecbch c\u00f4ng t\u00e1c. Ngo\u00e0i ra, anh c\u0169ng nh\u1ea5n m\u1ea1nh s\u1ef1 ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh du l\u1ecbch m\u1edbi, nh\u01b0: du l\u1ecbch thi\u1ebft k\u1ebf theo nhu c\u1ea7u (tour priv\u00e9 et sur mesure), du l\u1ecbch \u1ea9m th\u1ef1c (tour gastronomique).<\/p>\n\n\n\n

Kh\u00e1ch du l\u1ecbch<\/strong><\/p>\n\n\n\n

Chia s\u1ebb v\u1ec1 vi\u1ec7c ph\u00e2n bi\u1ec7t kh\u00e1ch du l\u1ecbch t\u1ea1i Vi\u1ec7t Nam, l\u00e0 kh\u00e1ch \u201cinbound\u201d v\u00e0 \u201coutbound\u201d, Anh B\u00e1u c\u0169ng trao \u0111\u1ed5i v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u00eam h\u01b0\u1edbng khai th\u00e1c kh\u00e1ch \u201coutbound\u201d t\u1eeb n\u01b0\u1edbc ngo\u00e0i du l\u1ecbch \u0111\u1ebfn m\u1ed9t n\u01b0\u1edbc kh\u00e1c (kh\u00f4ng ph\u1ea3i Vi\u1ec7t Nam) nh\u01b0ng mua s\u1ea3n ph\u1ea9m du l\u1ecbch c\u1ee7a c\u00f4ng ty trong n\u01b0\u1edbc.<\/p>\n\n\n\n

T\u00ednh m\u00f9a v\u1ee5 trong du l\u1ecbch<\/strong><\/p>\n\n\n\n

B\u1eb1ng vi\u1ec7c ch\u1ec9 r\u00f5 t\u00ednh m\u00f9a v\u1ee5 c\u1ee7a ng\u00e0nh du l\u1ecbch, Anh B\u00e1u \u0111\u00e3 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u00e0m marketing (ti\u1ebfp th\u1ecb) m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00f4ng ty du l\u1ecbch c\u0169ng nh\u01b0 m\u1ecdi c\u00f4ng ty kh\u00e1c, mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c ti\u00eau ch\u00ed l\u00e0: cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1eb7c bi\u1ec7t, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o v\u00e0 t\u1eadn t\u00e2m, gi\u00e1 c\u1ea3 c\u1ea1nh tranh. Ti\u1ebfp \u0111\u00f3, Anh gi\u1edbi thi\u1ec7u cho sinh vi\u00ean v\u1ec1 hai c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 l\u00e0m t\u1ed1t marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a c\u00f4ng ty m\u00ecnh l\u00e0 Google Trends v\u00e0 Google Ads.<\/p>\n\n\n\n

Trao \u0111\u1ed5i gi\u1eefa chuy\u00ean gia v\u00e0 sinh vi\u00ean<\/strong><\/p>\n\n\n\n

V\u1edbi c\u00e1ch n\u00f3i chuy\u1ec7n g\u1ea7n g\u0169i, d\u00ed d\u1ecfm v\u00e0 c\u1edfi m\u1edf, Anh T\u1ea1 Duy B\u00e1u c\u0169ng mang \u0111\u1ebfn s\u1ef1 kh\u00edch l\u1ec7 v\u1edbi c\u00e1c b\u1ea1n sinh vi\u00ean chuy\u00ean ng\u00e0nh du l\u1ecbch qua c\u00e1c l\u00fd do ch\u1ecdn ngh\u1ec1 du l\u1ecbch Ph\u00e1p ng\u1eef: ph\u00e1t huy \u0111\u01b0\u1ee3c v\u1ed1n ti\u1ebfng Ph\u00e1p \u0111\u00e3 h\u1ecdc, \u0111\u01b0\u1ee3c \u0111i du l\u1ecbch mi\u1ec5n ph\u00ed, \u0111\u1ed3ng th\u1eddi t\u0103ng th\u00eam v\u1ed1n hi\u1ec3u bi\u1ebft v\u00e0 v\u1ed1n s\u1ed1ng khi \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111i nhi\u1ec1u n\u01a1i. V\u1ec1 thu nh\u1eadp, \u0111\u1ed1i v\u1edbi HORIZON VIETNAM TRAVEL, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng c\u00f3 thu nh\u1eadp t\u1eeb 15-20 tri\u1ec7u\/th\u00e1ng; nh\u00e2n vi\u00ean sales v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f3 n\u0103ng l\u1ef1c cao, thu nh\u1eadp c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 20-30 tri\u1ec7u\/th\u00e1ng; h\u01b0\u1edbng d\u1eabn vi\u00ean c\u00f3 thu nh\u1eadp t\u1eeb 15-20 tri\u1ec7u\/th\u00e1ng. \u0110\u1eb7c bi\u1ec7t, chuy\u00ean gia c\u0169ng nh\u1ea5n m\u1ea1nh: khi ch\u00fang ta l\u00e0m du l\u1ecbch, m\u1ed7i ng\u01b0\u1eddi ch\u00fang ta s\u1ebd l\u00e0 m\u1ed9t \u201c\u0111\u1ea1i s\u1ee9 v\u0103n ho\u00e1\u201d c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, g\u00f3p ph\u1ea7n l\u00e0m cho Vi\u1ec7t Nam \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn, y\u00eau m\u1ebfn v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i.<\/p>\n\n\n

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Sinh vi\u00ean th\u00edch th\u00fa v\u00e0 ch\u0103m ch\u00fa l\u1eafng nghe<\/em><\/figcaption><\/figure><\/div>\n\n\n

\u0110\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian h\u1ecdc t\u1eadp th\u1eadt b\u1ed5 \u00edch, sinh vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nghe chuy\u00ean gia chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m qu\u00fd b\u00e1u trong l\u0129nh v\u1ef1c du l\u1ecbch m\u00e0 c\u00f2n c\u00f3 nh\u1eefng ph\u00fat trao \u0111\u1ed5i ch\u00e2n th\u00e0nh trong cu\u1ed9c s\u1ed1ng. Bu\u1ed5i h\u1ecdc th\u00fa v\u1ecb v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u00f9ng v\u1edbi chuy\u00ean gia T\u1ea1 Duy B\u00e1u \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean hai l\u1edbp chuy\u00ean ng\u00e0nh du l\u1ecbch kh\u00f3a QH.2018 c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c c\u1ea3 v\u1ec1 l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh, nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ng ng\u00e0y 10\/09\/2020, sinh vi\u00ean hai l\u1edbp du l\u1ecbch QH.2018 \u2013 Khoa Ng\u00f4n ng\u1eef v\u00e0 V\u0103n h\u00f3a Ph\u00e1p \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i ng\u1eef \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i, \u0111\u00e3 tham gia bu\u1ed5i h\u1ecdc v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cC\u1ea7u trong Du l\u1ecbch Vi\u1ec7t Nam\u201d (Demande touristique au Vietnam) t\u1ea1i ph\u00f2ng h\u1ed9i th\u1ea3o Khoa v\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[31],"tags":[12],"_links":{"self":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/790"}],"collection":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":1,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/790\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/790\/revisions\/794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/media\/792"}],"wp:attachment":[{"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/categories?post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizon-vietnam.com\/index.php\/wp-json\/wp\/v2\/tags?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}